This is a \A group of professionals known as the Internet to help people ward off evil, to post or delete posts as the main business of the network of public relations company, as if into an industry. Xinhua News Agency
Mengniu \means to harm the industry credibility
■ extension of the investigation
Mengniu Queen libel slander each other alleged incidents, and for a public relations firm will be involved into the cusp.
this storm, a reflection of the rapid economic development in the context of business competition, market leading public relations firms to expand quite a mixed bag of chaos, especially after the rise of Internet public relations firm to \Malicious marketing \
study the underlying reason is the public relations class industry standards and lack of restraint mechanism. China International Public Relations Association Deputy Secretary-General CHONG said that as the public relations firm is very heterogeneous, the association for small and medium companies can not be bound only through the demonstration effect or influence public opinion to guide them.
PR spawned the rise of multinational corporations
companies entering the Chinese market through public relations business, the local community public relations firm gradually emerge
Zhang left (a pseudonym) is a Beijing well-known public relations company owner, since the entry since 1998, has served as public relations firms in the three executives. Before entering public relations circles, he had worked as a reporter of 9 years. Last year, Zhang left to start his own public relations firm.
generation of PR China, is accompanied by the pace of multinational companies entering the Chinese market, which began.
companies entering the Chinese market, you need the help of public relations for business promotion. On the demand stimulation, long-term cooperation with them has followed the international public relations firm to enter the domestic market and become the first member of PR practitioners. Large well-known public relations firm was also in this context to enter the Chinese gold rush.
At the same time, with the development of the domestic market, the strength of some domestic enterprises have begun to use public relations to promote enterprise development. After the early 90s of last century,Moncler UK, local public relations companies have gradually emerged. Especially the IT industry, the rise of the communications industry, the birth of a large number of local public relations firm.
fact, and Zhang left the same public relations firms in the country, a large proportion of people who came from the founder of the media. The reason is simple, the media people to understand the operation of the means of communication, public opinion know the likes and dislikes,cheap moncler, but also has substantial contacts. Moreover, as long as the hand has a large customer, \
According to public information, in 2009, the public relations market size of about 16.8 billion annual sales. Despite the financial crisis, the annual market growth rate of public relations, or to about 20%. In the top-ranking companies in the years before the four were more than 150 million yuan of business revenue.
a public relations executives said that in fact, the first in the industry a few years,moncler uk, they totally play a positive role, the role of information dissemination to provide more pure, but the use of media resources at hand to help enterprises release information to enhance the brand reputation. However, after 2000, especially since 2003, growing diversity of the means of public relations, publicity, while their customers, but also to guard against malicious competitors.
large groups and small workshops exist
the baptism of a large public relations firms in the market and establish their own brands, workshops emergence of small companies but also batch
In Chang Left view,ugg bottes, the public relations industry in particular the domestic imbalance, the biggest problem is that large international companies and local companies more professional, and small and medium sized public relations firms in order to survive whatever means, which makes formal public relations firm, also suffer.
\fees will be a corresponding flexible links. The so-called very flexible, is \
Mengniu this thing a couple of days, Zhang left special attention. He joked that the night before his wife also cynical,Cheap Uggs, how can the PR industry that you like ah. Zhang left a bit helpless, he felt that the industry itself is no problem, but is also very good momentum of development. In fact,Uggs london, he and many peers, most afraid of \
Earlier this year, the industry leader in the domestic public relations success of the blue cursor landed small board, became the first listed public relations firm. Blue cursor to market, is the industry benchmark of the event. However, despite the large public relations companies in the market set the baptism of their own brands,UGGS Schoenen, but the \
Zhang Zuo said, many problems are newly established companies, especially network marketing company. Because the network marketing costs very low,ugg boots online, few people will be able to shore up stalls. And, for the survival of consideration, no matter what kind of live dare take, simply go to one.
\Other customers will doubt the integrity of public relations firm.
the rise of Internet public relations firm
many small public relations company public relations to network, \years ago in a well-known positions of large public relations company executives, was responsible for many international famous brands of public relations. Zhang is surprising is that thousands of miles in just two years, public relations sector in marketing, especially online marketing has undergone great changes. Network malicious marketing efforts, compared with two years ago has not had an order of magnitude.
Zhang think this is related to the rapid growth of new media, \Many small public relations firm to new media, public relations, leading to this situation is chaotic. \even fabricated. In some network marketing companies, \They then contact the traditional media interviews, to gain influence and authority, and then further amplified online.
lift network of public relations companies, many of which are professional public relations people know very little. \
root and Network Shanghai Co-founder and CEO of public relations strategies which were corrected Chu laugh. \Strategies,Ugg Outlet, for example, their business scope: news planning, press releases, event planning, event execution, forum marketing.
laugh Chu's company was founded in 2008,Sale Ugg Boots, the network was doing public relations firm, she had many famous forum moderator, familiar with the network operating mode, an early promoter of the network.
an End of the World Senior Moderator told reporters that he and many public relations firms have access to the network, according to his understanding, the network is a public relations firm began to appear from around 2005,UGGS Kensington, when the Internet began to spread, and many celebrities with the network familiar with the network to run this type of company.
industry surveys show that in 2008 the total network of public relations public relations market share of 6.3% market share of about 8.8 billion. This is a huge piece of fresh cake, waiting for everyone's fighting for.
According to informed sources, at present the formal registration of the network should be more than 1,000 public relations firms, while only a website or blog workshops latter is the thousands of employees to tens of thousands of dollars, and temporary employment \Larger companies have hundreds of employees, but most companies are mostly in two or three ten employees.
network marketing model of public relations
released word of mouth marketing of soft paper,UGG Boots Online, with topics and events in the network centralized campaign trail
conventional network communication and public relations firm not mysterious, laughing Chu Jieshao is regularly posted on the Internet quantitative positive corporate news, soft, word of mouth marketing,uggs on sale, the network platform to keep your business dynamic information. Allow enterprises to take the initiative to push themselves to the immediate users. Meanwhile, the general will with one or two a year \
head of a well-known sites Chen (not his real name) told reporters that the network of public relations companies, the event marketing, press \The so-called \
If you can not come in the traditional media outlets, but only the original in the forum, its credibility and persuasiveness are a lot worse. If you can not find the traditional media, online public relations firm also found a small site, buy editing, in the form of a press release issued to, giving the illusion of news.
the next network of public relations staff should call the company's navy, the \
network of public relations is not much the company's core staff, most of all forums posting across the \A well-known person in charge of the site CHEN Shi (a pseudonym) told reporters, water, QQ group convened by the military, many college students are idle. Cooperation in a long time, the water division of labor between the military, in addition to posting, as well as the top post, the rebuttal, and the \
site review is not strict, in a small web sites with similar information is not expensive, some several hundred dollars to get. \In these two public relations firms need investment in the network are not many, the most important investment is in the \
\
delete posts a lot more expensive than post a message, Chen said, small forums, deleting a post will 50-200 yuan, sent out several times in your post. And if to delete a major portal site news, price tag to about three thousand.
Lin Xiao explained that, in addition to delete posts, Internet public relations firm will use various means to dilute the promise of the post. One is the increasing \In addition, search engine keyword management.
post forwarded to various forums, the water forces the top of their posts through continuous debate, led to a network of friends to discuss hot topics, and thus become a social issue.
guide network is the test of public opinion, public relations firms in the planning capacity of the network, and Chen has seen the water forces the two public relations firms in a forum to catch on the athletic field, where a quick rout.
Previous1
2
Next> Related: Experts: \Ke Rui CEO: No space for illegal enterprises based on D & Media President Huang Xiaochuan: Mr. PR How to Make Network News Sheng Yuan PR suspected soft paper: Network gunmen can save the world
相关的主题文章：
